Model Information

Promotional Models (Promos)

Promotional models are sometimes used when the real auto manufacturers contract with model or toy companies to make copies of their real vehicles.

In the United States, the word 'promo' is usually associated with 1:25 scale plastic, pre-assembled models.

Banthrico Bank

In the U.S., Banthrico started producing diecast promotional model car banks in the late 1940s for the banking industry. These coin-banks were available as gifts to customers who opened a new account and had a slot in the bottom to put their spare change. Usually the bank's name and address was painted on the roof of the car. Banthrico models were also painted in authentic Big Three colors and used as "paint chips" so dealers could gauge the upcoming colors on real models. These primitive promotionals included Buicks, Cadillacs, Lincolns, Packards, DeSotos, Chryslers, Dodges, Ramblers and the more common Chevrolets and Fords.


AMT began producing assembled 1/25 coaster models in 1948. Coaster models had no friction motor and the hood as an integral part of the body and no engine detail.


AMT began producing assembled 1/25 friction models in 1948. These were mostly promotional models manufactured for automobile dealers. Youngsters would be given the scale models to play with while the parents and the salesman haggled. Collecting and trading these "promos" soon became a popular hobby.

Memory Lane Models

A Wheat's Nostalgia original. These are high quality, hand cast plastic, hand finished 1/25th scale models which are intended to replicate promos of the specific era of the particular model & each is finished in an authentic factory color.

Condition Ratings

Mint (10 out of 10)

As it left the factory.

9 out of 10

Near mint. Most collectors would be quite satisfied with a model which has this grading. Models in this condition might have some rather minor chrome rubs, re-plated original chrome, or possibly a tiny paint imperfection. Nothing broken or missing (any photos taken with missing parts, the missing parts will be replaced before we ship). Older models made of acetate plastic likely will have a normal or less than normal amount of warp. Please note that we don't grade all that many models as Mint, so a "9" is a very good grading.

8 out of 10

Could have any of the following: a subtle vent post crack, more substantially worn chrome (more so than a "9"), a slightly larger paint flaw, or some moderate warp (in the case of older acetate models.

7 out of 10

Likely to have somewhat more noticeable flaw(s) than any of the above gradings, but still a decent looking model.

6 out of 10

Likely to have scratch(es), crack(s), or missing/broken part(s).

5 out of 10

Very average, not a top shelf model, obvious flaw(s).

0-4 out of 10

Poor to fair-very likely. We won't be listing many models with a grading this low, but if we do, please don't expect a lot.